When was the last time a patient told you how to practice medicine?
Odds are it has happened in the past week.
With increasing frequency, patients arrive at their physicians’ office demanding a specific test or treatment.
You shouldn’t always honor your patients’ wishes, but you do need to know how to respond to common situations in a respectful but firm way that emphasizes what’s best for patients.
Here are four principal drivers of patient-driven healthcare:
1. The internet
There seem to be no limitations to the medical advice patients digest on the internet.
2. The media
Reports of a medical study or a celebrity’s novel cure will generate a sudden spike in patient interest.
3. Direct-to-consumer advertising
Big pharma hopes to have patients tell you what medication to prescribe.
4. Alternative healthcare
In many markets, providers of alternative healthcare are referring patients to primary care physicians for specific tests or therapies.
When in these situations, you must determine whether the requested test or therapy is indicated by the standard of care for a reasonable physician.
In other words, would a reasonable physician prescribe the course of care sought by the patient?
If the answer is no, then you should not acquiesce to the patient’s demands.
It is clear that physicians cannot abdicate their role in deference to a patient’s request.
Physicians must be more than an enabler for a patient’s desires, even at the risk of a damning Healthgrades review.
If a patient requests a test that is not clinically necessary, you should review the risks, benefits and alternatives with the patient.
The patient should be advised that her insurance company may not cover the test.
And if the test has no therapeutic or diagnostic benefit in your estimation, do not order it.
That is better medicine than padding your documentation in an effort to obtain insurance coverage.
If you are not familiar with a test, the indications for it or how to interpret and treat the results, then you should not order it.
A physician who orders a study is responsible for interpreting the results and providing appropriate care, even if it was done as a favor to another provider.
If a patient requests a specific form of treatment, such as a particular name brand medication, you are obligated to inform the patient of your best medical judgment.
If you routinely prescribe the drug and it is the best clinical choice, then there should be no problem.
If you do not routinely prescribe the drug or it is not the appropriate clinical choice, then you should advise the patient.
Again, the determination for how to proceed hinges on what a reasonable physician would prescribe under the circumstances.
The prudent course is for you to stay within your usual practice.
You should not undertake managing an unfamiliar treatment if you have no training or experience in doing so.
Just as importantly, you should not let a patient’s insistence overcome good clinical judgment, especially when the potential for harm is high.
This advice should still be followed by pediatricians and family physicians who daily face parents expecting an antibiotic prescription for a child’s viral infection.
In these instances, insurance coverage may be a prime deterrent for patients.
Documentation is always important, including in instances where you go against your patients’ requests.
Document what was discussed and why you declined the request.
The same goes for when you recommend alternatives and patients decline.
You are the doctor. It is your responsibility -your protected responsibility- to provide your patients care to the best of your abilities.
Acquiesce only when you believe what your patients want is actually in their best interest.